Things are busy, busy, busy!!

Things in marketing are very busy at the moment to say the least!! There are a lot of campaigns across product areas running simultaneously at the moment, which means that all the marketing communications teams are going to be run off their feet until Christmas this year.

Online is no exception to that – and we are very busy implementing a number of campaigns and projects for the Halifax and Bank of Scotland brands.

At the beginning of the New Year, I shall be moving to my final placement on the graduate scheme. I'm not sure of where I shall we going specifically within marketing, but I'm really looking forward to the new challenge when January arrives. A marketing communications role is something which I haven't tried yet so I am hoping that a position within this area might be a possibility. Fingers crossed!!!

This is only a short post I'm afraid due to workloads, but why not have a look at the following link www.halifax.co.uk. The new homepage images which are featured on here are just some of the things that we have been working on recently.

Just a reminder – if any of you are thinking of applying for the next graduate intake, make sure that you submit your applications before 31st December 08 (14th December 08 for the Asset Management scheme).

All about Retail Marketing

I work within Retail Marketing for HBOS and I am currently working within the Online Team as a campaign manager. The retail Online team works on the two main retail websites Halifax and Bank of Scotland.

One of our major objectives for 2008 and 2009 is to improve the position of the two retail websites in search engine rankings. So my day to day job involves carrying out a number of initiatives to help improve our ranking positions. We work very closely with our agencies on both paid and natural search and a big part of our roles is to think of new ideas and ways of keeping our websites performing well.

Our team is also responsible for all the promotions campaigns which appear across the websites. An example of a campaign which is currently being promoted upon can be seen at : http://www.halifax.co.uk/savings/savingshome.asp

The product teams have objectives to promote their chosen products and so we create online banners and images to use across our websites.

As Online is a dynamic and constantly changing medium, my job tends to be rather fast paced and interesting. We are always looking for new ways to remain competitive in the marketplace, so it is never dull or boring!!

Currently graduates within marketing tend to carry out 3 placements, each lasting for around 8 months. There are a number of areas across marketing in which graduates have the opportunity to work – I started off in Customer Insights which is primarily a research role and I am hoping to finish in a communications role by the end of my 2 years on the scheme.

Keep checking my blog regularly to hear the latest news from marketing!!!

Amy

Amy - Marketing

Hi, my name is Amy and I work in Online Marketing on the Marketing scheme. I joined in 2007, and have just finished my first year. I'm looking forward to sharing my experiences with you, so keep checking my blog.....